I love the name of this product and the concept. There is a daily buildup in your hair from pollutants to hair styling products (especially if you are putting products in your hair such as hairspray, shine sprays and gels on a regular basis) . Once a week it is a great idea to use a clarifying shampoo to help deep cleanse and remove build-up. Also a great idea for those of us who do not wash their hair as frequently as they would like to admit. This is not for daily use, it would be too drying.